Cultart Team in Vienna: Clearly Culture
Training Period: From May 12th - 16th, 2025
Practical Training with: Vienna Music institute (VMI)
Standing out in Vienna, as a private music university committed to innovative, diverse, author’s projects-focused, and green methods and philosophy, is tough and challenging. What are some ideas to help VMI build a strong presence that not only stands out in the urban landscape but also resonates internationally? This case study is designed to provoke innovative and sustainable ways to stand out, bearing in mind VMI’s politics, activities, methods, and philosophy. Additionally, it will explore the role of strategic sponsoring and partnerships to amplify the university's reach, visibility, and support for its mission towards young musicians.
Short Bio of the Vienna Music Institute:
The VMI (Vienna Music Institute) is a prestigious institution dedicated to the professional training of musicians. Established over 20 years ago, VMI pioneered several courses, including composition pedagogy and songwriting. It offers a wide range of programs, from vocal and instrumental studies to electronic music, music production, and music business. The institute hosts numerous events such as VMI Nights, songwriter nights, and collaborations with electronic musicians. VMI also partners with renowned international institutions, providing a platform for student exchanges. In addition, it collaborates with leading companies in the music industry, offering students access to top-tier musical products. The institute operates in Vienna with multiple event venues, including Café Carina and Porgy & Bess, and promotes a highly diverse international community, enriching the VMI experience for both students and faculty. The primary funding source is tuition, with additional support from Erasmus+ for international programs.
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